Strategic Shopify Development
I help ecommerce brands migrate, optimise and scale their Shopify stores with strategy, structure and clean technical execution.
Shopify Partner & Freelance Ecommerce Developer based in the Netherlands.Working with ecommerce brands across Europe and internationally.
I’m Milly, a freelance Shopify Partner based in the Netherlands, working with growing ecommerce brands across Europe and internationally.
With over 10 years of experience in ecommerce and web development, I help brands migrate, optimise and scale their Shopify stores with structure, strategy and clean technical execution.
I don’t just build websites. I help businesses make the right technical decisions that support long term growth, performance and scalability.
From complex migrations and multi market setups to conversion focused theme development and custom integrations, every implementation is designed to move your business forward.
If you are building, improving or scaling your Shopify store, I can help you do it the right way.
What Can I do for you
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Shopify Store Builds
Build a conversion focused Shopify store from scratch.
Strategic structure, clean implementation and scalable setup from day one.
Best for: new ecommerce brands launching seriously.
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Shopify Migrations
Move to Shopify without losing SEO, data or performance.
Products, customers, orders, redirects and technical setup handled end to end.
Best for: WooCommerce, Magento, Lightspeed or other platforms.
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Conversion & Growth Optimisation
Improve performance, UX and store structure to increase revenue.
Collections, bundles, subscriptions, theme upgrades and CRO improvements.
Best for: growing brands that want better results from existing traffic.
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Ongoing Shopify Support
Reliable technical partner for continuous improvement.
Feature updates, integrations, expansion to new markets and performance maintenance.
Best for: brands that want long term collaboration.
Strategic Shopify Services for Growing Ecommerce Brands
I combine technical development with ecommerce strategy. Every implementation is designed to support long term growth, not just short term fixes.
Shopify Services
Store Strategy & Architecture
Product structure, collections, metafields, navigation, filtering, multi market setup.
Theme Development & Customisation
Custom sections, performance improvements, UX enhancements, advanced functionality.
Shopify Migrations
Data import, SEO redirects, URL structure preservation, technical validation.
Subscriptions, Bundles & Advanced Features
App evaluation, custom logic, integration with existing structure.
Custom Integrations
ERP, 3PL, email systems, custom apps and API connections.
Performance & CRO Optimisation
Speed improvements, user journey refinement, conversion focused enhancements.
Ongoing Technical Partnership
Retainer support for brands scaling across markets.
Shopify Partner since 2015
Portfolio
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Truzz
truzz.eu -
Bababoho
bababoho.com -
Schouten Select Cameras & Accessories
schouten-select.com -
Luvvy
luvvy.me -
K-skincare
k-skincare.nl -
NOUQ
nouq.nl -
DiaperChamp
diaperchamp.info -
Humble & Crumble
humbleandcrumble.com -
Bykz
bykz.nl -
Beast Padel
beastpadel.com -
Goudsmid Harriette
goudsmidharriette.nl -
Helfe
helfe.com
What my customer's say
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schouten-select.com
Milly is probably one of the best web designers I have met in the last 25 years. In all these years I had several websites to be designed and set up. This time I wanted to move and migrate from Magento to Shopify and have the website rebuilt. After contacting several parties and even starting with 1 I finally ended up with Milly and I do not regret that at all. From start to finish communicating with Milly was a real pleasure. First we discussed with a preference sheet what was needed and from there she built everything from scratch. She understood my needs completely and was able to built everything. Even the most difficult issues were solved. The full Magento website was migrated without the loss of any data. I also needed a custom app which Milly was able to build. The price Milly calculated is also very fair. I had a few offers for this project and although she was not the cheapest one she was definitely not the most expensive one and more in the mid range. This and her knowledge makes that she is for sure a very good choice for a small or bigger project. If you are looking for a good and reliable designer don't look further and give her a call or send her a mail. For sure you will be happy with the result! Thanks Milly you are the best! Marco
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Luvvy.me
Milly did an outstanding job designing the web page for Luvvy. She quickly understood the concept and essence of our brand, which was reflected beautifully in the final design. Throughout the process, she remained flexible and responsive to all our needs and adjustments. Her ability to adapt to our evolving requests made the collaboration smooth and effective. Milly delivered everything on time, with great attention to detail and quality. Communication was clear, professional, and always kind. She was a true partner in this project, making the entire process enjoyable and productive. We felt fully supported and understood every step of the way. The result exceeded our expectations. We highly recommend working with her!
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K-Skincare.nl
This was our first collaboration with Milly and it was to our full satisfaction. Milly is very professional and pleasant to work with. We look forward to the next project with Milly! www.K-skincare.nl
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Pleasurements.com
Milly is a skilled Shopify Expert, technically proficient, reliable, efficient, pleasant, and open in communication. Highly recommended!
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Loveatfirststitch.nl
Het is heel fijn om met Milky samen te werken. Ze is duidelijk en legt goed uit welke stappen ze zet, hoe functies van de website en webshop werken, welke keuzes ik kan maken in de functionaliteiten en welke uitwerking dat heeft. Heel fijn, want daardoor kon ik goed bepalen hoe mijn website eruit moest komen te zien.
Milly dacht echt goed mee en gaf veel tips. Ik ben erg blij met het eindresultaat! -
Bykz.nl
Milly is a very helpfull person, understanding and patient. Always happy to help and think with the customer. Wonderfull work!